Digital Marketing MSc
Postgraduate programme
Digital Marketing MSc
Connect digital channels, customer relationships and data analytics.
1 year full-time; 2 years with professional experience; part-time option availableTypical study duration
Master’s levelProgramme type
LondonStudy location
Programme overview
Explore social media, email, web design, online advertising, digital public relations and data-informed marketing decisions.
Course structure
- Digital Marketing Strategy
- Communicating in the Digital Age
- Digital Technologies for Marketing Analysis
- Digital Change, Innovation and Disruption
- Contemporary Digital and Data Skills
- Global Marketing and Data Analytics
- Applied Research Project
Minimum entry requirements
At least a 2:2 degree in a relevant area. Applicants from other disciplines may be invited to interview. IELTS 6.0 overall, with no component below 5.5, or equivalent.
Teaching and assessment
Lectures, workshops, seminars, discussions and online learning. Assessment may include reflective portfolios, professional development records, marketing plans, presentations and a research project.
Career outcomes
Digital marketing, communications, stakeholder relations, new product development and customer experience.
Programme structure, start dates and entry requirements can change. Current details and availability are confirmed before application.
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